Glossary Of Internet Marketing Terminology
Harborne Web Design websites are typically composed using a variety of programming languages and techniques. If you are interested in the terminology you might hear while researching web-development or designers, we include a brief glossary below. Please note that some terms may have other meanings within or outside the Internet.
Please click on an entry to read about it
The top level domain means the code that comes after the main part of the domain name and is meant to mark what the purpose and geographical area of the website is. A .co.uk website is meant for companies in the UK. A .org website is meant to represent an organisation. Dot Com websites such as http://www.aninternetsite.com were originally designed for American companies, though many websites around the world use the .com suffix. Nowadays a .com website may be as likely to mean a website with global appeal as a US oriented website.
Clients who wish to update their own sites over time can opt to have their own proprietary Content Management System developed which allows them to easily maintain their own text and images, affecting the website content instantaneously. We can also develop custom code to run many website applications.
HTTP is one such protocol, so when you see an address like http://www.your-site-eg.co.uk it really means: Use the HTTP method to access the World Wide Web, find the site called your-site-eg.co.uk and display it. HTTPS is the ‘secure’ variant of HTTP where information is encrypted for privacy or security.
Others include POP3 (Post Office Protocol v3 – used for receiving emails) SMTP(Simple Mail Transfer Protocol), FTP (file transfer protocol), SSH (Secure Shell). There are many other protocols.
There are many techniques which are useful to optimise a website. Keyword research to find how best to phrase your website content is just one of them. SEO is not an exact science as search engines – especially Google – carry out frequent changes to their algorithms. This means that the goal-posts are always moving and is the main reason why we recommend a program of SEO work to improve the rating of your website over time.
Some spam-emails may contain viruses which get downloaded and run on your machine when you unknowingly click certain buttons thinking the content is safe and others may try to get you to disclose information which they use to try to access your financial or other services.
Often your email will have been scraped off a website by a web-scouring robot, or sold to a marketing firm with or without your consent. However they arise, spam-mails in your inbox are a major nuisance which not only waste your time, but cost the environment and the world a lot of wasted energy. Using a spam-filter may protect you from many of these emails, but they can also filter out content that you wanted to receive.
In reality, web-designers and web-developers are often the same thing. Apart from very large businesses, it would be unusual to find a web-designer who wasn’t fairly web-savvy and able to make their own websites. You have to know how a website works or can work, before you design one, though the label Web-Designer usually means that worker is specifically skilled in the design part of the process.
Web-developers are so called because they develop a website, most often from start to finish, either alone or as part of a team. Usually, a web-developer will be able to carry out more or less all roles in website creation. The emphasis implied in the title is that the web-developer has a technical bias and also a role in the management of the development process. Often however website-creation requires a developer to be artistic to a degree as well as technical as does the production of web-site multimedia.
Web-programmers are often responsible for similar roles to web-developers, although again, in large companies you may find someone who programs elements of websites and nothing else. Programming is equivalent to writing a script for the cast of a play. In this case though the programmer writes scripts for to tell the server or the users computer how to make a website behave or look, what information to use for a given page and how to retrieve it if it isn’t integral to the webpage.